Our Story

TradeWeft was founded in 2011 by Sarah Chen and Marcus Webb, two investment professionals who met at a large institutional asset manager. They shared a frustration: the best investment thinking was locked behind institutional walls, inaccessible to the individuals and families who needed it most.

They set out to build a different kind of advisory firm—one that combined institutional-grade research and portfolio construction with the personal attention and fiduciary commitment of a boutique. The name "TradeWeft" reflects their vision: the warp threads of capital, carefully woven with the weft threads of conviction and discipline.

Today, TradeWeft serves over 500 families across the United States, managing more than $4.2 billion in assets. We remain fiercely independent, employee-owned, and committed to the principles that guided our founding.

Our Values

Fiduciary First

Your interests always come before ours. We are legally and ethically bound to act in your best interest—always.

Evidence-Driven

No hunches. Every recommendation is backed by rigorous analysis and decades of academic research.

Radical Transparency

Full visibility into fees, performance, and our thinking. No hidden agendas, no surprises.

Leadership Team

SC

Sarah Chen

Co-Founder & CEO

Former Managing Director at BlackRock. CFA charterholder. 22 years of investment experience.

MW

Marcus Webb

Co-Founder & CIO

Former Head of Multi-Asset at PIMCO. PhD in Economics from Stanford. 20 years of investment experience.

JR

Jennifer Rivera

Head of Wealth Management

Former Senior Wealth Advisor at Goldman Sachs. CFP® professional. 18 years of experience.